Holy mother of God does he look good! On June 25, 2016, Robert Pattinson made a surprise, but very much appreciated appearance at Kris Van Assche’s Dior Homme Summer 2017 fashion show in Paris. Rob has been the face of Dior Homme fragrance since 2013; when he starred in their Romain Gavras directed a revolutionary advert for Dior Homme. Due to the record-breaking success of their first collaborative partnership, the company became so enamoured with Rob that they also decided to make him the face of their apparel’s menswear collection earlier this year.
Designed by Kris Van Assche, the Dior Homme collection for Summer 2017 drives an explicit evolution, channeling the energy of Haçienda youth through the industrial landscape of a utopian fun fair. Order and disorder run parallel narratives throughout, as flashbacks to the New Wave and a sportif élan are intertwined with the militant crescendo of refined athletic tailoring.“This season there is a sense of collective consciousness to the collection – a remix of shared boyhood memories,” said Kris Van Assche. “I am interested in a synthesis of generations and filtering subcultures through my own lens to tell a new story.”