According to WWD, Robert Pattinson is not only the face of Dior Homme fragrance, but is also representing Dior’s fall campaign for their apparel’s menswear collection. Rob was ostensibly photographed by Karl Lagerfeld, wearing the Dior Homme Autumn 2016 collection. The Creative Director of Dior Homme is Kris Van Assche. Karl Lagerfeld is only the Creative Director of this particular campaign, just as he was the photographer of Dior Homme’s menswear Fall-Winter 2014 campaign. If you will recall, Pattinson wowed us earlier in the year with some truly beautiful shots from legendary German photographer, Peter Lindbergh for Dior’s Intense City Campaign.
And it has turned to its creative director, Karl Lagerfeld, to shoot Pattinson for the fall pre-collection ads that will be released on April 1. Dior Homme offers four collections a year: spring, summer, fall and winter with the spring and fall lines being pre-collections.
“We approached Robert Pattinson for the Dior Homme autumn 2016 campaign,” said Sidney Toledano, chief executive officer of Christian Dior Couture. “He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme.”
This is the first time the company is actually doing a print campaign for a pre-collection. In January, the company revealed images from its spring men’s campaign that were shot by Willy Vanderperre in collaboration with Kris Van Assche, the creative director of Dior Homme. Those ads featured lesser-known names: singer and lyricist Oliver Sim, actor Alain-Fabien Delon, artist Rinus Van de Velde and model Victor Nylander.
The Pattinson ads will run worldwide in print magazines including Esquire’s Big Black Book, GQ and Robb Report, as well as outdoors, in window displays and online. While Dior Homme has dressed a number of A-listers in film and music including, but not limited to James Marsden, Orlando Bloom, and John Legend, this is the first time the label has enlisted a famous face to front its fashion campaign.